Owner: Varun, plus the setter
The setter's only job: move a qualified lead from the list or the site to a booked call. The setter does not close and does not negotiate price.
Umer's lead sheet: 715 rows, about 624 people. Work it from the top. Most of the list can't pay ₹55,000, and we don't pretend otherwise.
| Tier | Who | Rough size | What to do |
|---|---|---|---|
| A | Paid for Decision Week (₹2,500), never bought the program | ~15 | Call first. They have already paid once |
| B | Marked qualified by Umer, never became a client | ~130 before dedupe | Call. They passed his filter |
| C | Working professionals, not marked qualified, income unknown | Not counted | Call after A and B. Qualify on the call |
| D | Students, not working, or under ₹1.2L a month | The bulk | Do not dial at ₹55,000. They get the survey at jackedco.in/report |
Applications from jackedco.in/apply land in Ultimate OS as source Application, survey finishers as Zero Report. The application asks how much he'll invest over 3 months:
| Answer | Action |
|---|---|
| ₹1L to ₹1.5L, or ₹1.5L+ | Through. Call him |
| ₹50K to ₹1L | For review. Qualify on the call |
| Not ready | Disqualified. No call |
Until Zero-Lapse launches, applicants are offered the same ₹55,000 program.
The first message names the program, the price and the terms, then asks one question. Anyone who replies already knows the number, so the call is fit-and-close, not a reveal. Expect fewer replies than a soft open, and better calls.
<aside> ✏️
Draft. Mohit approves before use.
</aside>
Hi {first name}, this is {your name} from Umer Belal's team at JackedCo. You'd reached out to Umer about coaching earlier.
We've opened a 3-month program for working professionals who've started before and fallen off. Your coach messages you every day, your diet is built around your actual schedule, your form gets reviewed on video, and you start with a 1:1 call with Umer himself.
It's ₹55,000 for the 3 months, paid in full or in 2 instalments.
Before anything else: where are you at with your training right now?
Send to tiers A, B, then C. One follow-up after 24 hours, one more after 72. Three touches, then it's done.
| He says | You do |
|---|---|
| Answers the question | Reflect one thing back in his words, then offer two call times today or tomorrow |
| "Too expensive" | Don't argue on WhatsApp. "Understood. Most people who join have spent more than that on things that didn't stick. Worth 20 minutes to see if this is different?" One try only |
| "Not now" | Ask when, set the reminder, tag nurture |
| Silence after three touches | Stop. Tag no-response |
Calls happen on Google Meet. Speed matters: reply within 5 minutes while he's in the chat.