<aside> ⛔
Not live. Prices and names on this page are proposed and not yet agreed with Umer. Do not quote them to a lead. Until Mohit says it's live, you sell the ₹55,000 offer.
</aside>
What we sell once the old list is done: a higher-earning buyer, a named system, and one program at 3 or 6 months. Learn it now so the first call on new traffic isn't the first time you've said it.
| Proposed | |
|---|---|
| Buyer | Professional, 27 to 38, ₹1.5L+ a month |
| Mechanism | Zero-Lapse |
| Promise | No missed day goes 24h unanswered |
| Program | 3 or 6 months, pitch 6 first |
| Launch | About mid-Nov, with new ads |
A professional in a metro, earning ₹1.5L+ a month, who already knows what to do, has started and fallen off at least twice, and will pay to stop falling off. He isn't buying information. He's buying certainty that this time it sticks.
| Who | Man, 27 to 38. Software, consulting, finance, sales, product, management, or his own business. 4+ years in |
| Income | ₹1.5L+ a month, personal. Umer's best clients earn ₹2L+ |
| Where | Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad |
| His week | 9 to 10 hour days, travel, deadlines, dinners, family |
| Tried | ChatGPT diets, gym alone, a trainer, another coach, a "beast mode" phase |
The template: Sourabh. IIT, software developer, skinny-fat, demanding job.
Five qualifiers:
The form no longer asks income, so the ₹1.5L line is checked on the call, through his job and his week, not by asking his salary outright.
Every lead is tagged with one buyer type. Know which one is on the call in the first five minutes, and use his line.
| Buyer type | You'll hear | Your line |
|---|---|---|
| The AI Bro | "ChatGPT, Google, or YouTube" | You don't need a ninth plan. You need someone who notices on day three |
| The Restarter | "I used to be regular at gym but now I just find excuses." | Starting was never your problem |
| Skinny-Fat Developer | "I've been skinny fat for the longest time." | Not too heavy, not fit. Just stuck in between |
| Plateau Lifter | "I've been training for 3 years, but still I struggle from my diet." | Three years of training. Same photo |
| Stress-Weight Exec | "Due to cortisol I have gained almost 8 kgs." | The job got bigger. So did you |
| The New Father | "Be the version of me for my kids." | Energy, and being the example |
| The Finance Room | Banking, consulting, leadership | Everyone in that room reads you before you speak |
Experimental (small ad budgets): the Groom, the Rishta, the Dating Profile, the Heir, the Raising Founder, the Road Warrior, the Trip, the Old Athlete, the Milestone, the Face of the Company, the Wake-Up Report, the NRI Homecoming, the Comeback. If a lead names one, tag it. These have no client story yet, so don't promise a result tied to one.